EVENT GEO-TARGETING

Objectives

Our client’s strategy aimed to reach senior business decision makers at HITEC Minneapolis event to increase brand awareness and drive quality traffic to their website.

Two custom digital formats were built for this campaign: An MPU and an expandable MPU which aim to drive high CTR and dwell time on the unit respectively.

Targeting

Using GPS targeting, we targeted visitors during and post event with the aforementioned  formats. In addition, we built an audience segment and ran this campaign with a premium contextual site list.

We only drove quality clicks as per the dwell time spent on 3C Payment website after the user has clicked through. The expandable MPU was a success with a high expansion rate.