Our client’s strategy aimed to increase awareness and drive consideration for his brand through clickable and engaging format.
A GPS map locator format was built for this campaign to help users locate the store near them once we served the ad format and an MPU to drive traffic to site.
Using GPS targeting, we targeted users 5km around Brussels and Bruges boutiques. We also targeted airports, 4 & 5 stars hotels near luxury shops in the capital.
Then we narrowed down the targeting by overlaying various data segments, such as demographic, interest, purchase and historical location data